YouTube sensation Zoe Sugg, aka Zoella, has a new book out today. She hosted a launch party for her debut novel, Girl Online, in central London last night. The novel is based in part on Sugg’s own experience of charting her everyday thoughts in video blogs or ‘vlogs’ online. Anyway, the book is out and Zoella’s fans have been commenting like mad about it on Twitter this morning. Zoellas inane chatter reinforces the age-old premise that women must be beautiful if they are to lead happy lives, and that what they care about, above all else, is how to do a flawless festival-ready top knot. That Dear Reader is why she is “bigger” than Beyonce on You Tube, has a Penguin book deal, a bespoke beauty range, and two Teen Choice awards to her name and her and her equally vacuous boyfriend were in the chorus line for Band Aid 30 and helicoptering to PR Man’s mansion afterwards. Get the connection to Music / Africa? Me neither.
Some people are excited to read a book for once.
— Amy McCullough (@Amyy_McCullough) November 25, 2014
Some got up seriously early to get their hands on a copy.
— tracey sargeson (@tlsargeson) November 25, 2014
People have been waiting for this day for a long time.
Zoella fans who have the book can’t stop reading it.
Noah is a character in the book fyi.
— Noreen Khanom (@NoreenKhanom) November 25, 2014
Those who don’t have the book yet are getting pretty frantic.
— HOLLY (@hollylyxo) November 25, 2014
It’s pretty much child cruelty.
many fake fans have the book and I'm not allowed it until christmas, this is a form of abuse, tormenting and bullying pic.twitter.com/r1hoO23cTO
— anniiee (@thatcherjxe) November 26, 2014
The 24-year-old will then appear at a signing event in Kent on Wednesday, followed by one in Manchester on Thursday. Due to her huge popularity (she has some 6 million subscribers on YouTube), the events are all ticketed and those who attend have been told they won’t be able to get their picture taken with her.
Given the reaction it received in just a few hours, Girl Online, published by Penguin, looks destined to top the bestseller lists this Christmas. Zoe’s particular brand of sickly sweet girl power brings many out in hives. She wants young girls to worry less, but she unwittingly exacerbates their body anxiety as they strive for her level of perfection, often falling short. The very fact that she tutors her young prodigies on how to get beauty and fashion right immediately discredits her belief that girls shouldn’t worry about the way they look. The conflict is infuriating; not least because her millions of admirers will not notice the irony, and will instead hang on to every flippant word that comes out of her mouth.
Zoe and her equally vacuous boyfriend share their “lives” with us on the aptly named pointless Blog: