Black Mirror takes over Old Street Tube

Posted by The Skibbereen Eagle | January 3, 2018 0

A Black Mirror advert takeover at a Northern Line Tube station has left commuters feeling unnerved.

Cryptic adverts for the latest series of the Netflix show which include the slogan “the worst is yet to come” have been plastered across Old Street station. The “dystopian” and “heroically subversive” billboards are adverts for series four of Charlie Brooker’s hit programme which was released this week.

Messages posted on every single advertising board in the station, located under Old Street roundabout known to Londoner’s aptly as “Silicon Roundabout” for all the techie firms hereabouts, hinted at storylines from the show’s six new episodes. One advert read: “Brain implants let parents monitor teens.”

Another said: “Hackers blackmail victims using their internet history.” Confused commuters took to social media to discuss the takeover.

Sophie Wright shared a video of the monochrome adverts posted on the wall next to an escalator at the station. She wrote on Instagram: “Dystopian posters as #BlackMirror takes over Old Street station. A marvellously upbeat message to start the NY.”

Another person wrote on Twitter: “If you are feeling unsure about life today do not go into Old Street station. Black Mirror adverts everywhere and fully just sent me under.”

lex Jurcynski added: “Buying all the ad space in Old Street station and turning the silicon roundabout into a giant ad for #BlackMirror is one of the most heroically subversive things I’ve ever seen.” Sophie Thomas said: “Kudos to the Black Mirror advertising for freaking me out as I moved through Old Street before I registered it could only be Black Mirror.”

The long awaited new series of the hit programme was released in the UK on December 29. Appear Here, who curate marketing campaigns at Old Street station, said: “We partnered with TfL to re-imagine the London Underground experience and enhance the everyday journey.

“We didn’t want to fill Old Street station with your average station retail and this activation embodies just that. Old Street is filled with forward-thinkers and early-adopters, which makes it the ideal place for brands to test out more daring ideas.”

A spokesman for Transport for London said: “Advertising like this generates vital income that is invested in modernising the transport network for all of our customers.” 

As for Black Mirror? 

Television is our future. We will eat, walk and sleep with it. Breathe it in. And we won’t want to escape. Japanese TV causes outrage by bringing in New Year with blackface How do we know? Well, we’ve just seen a horrifying promo for Netflix Vista, the platforms’s new cutting-edge wearable technology which ensures all our viewing needs are met — and which sits inside our eye

The Skibbereen Eagle

In 1898, to widespread bemusement, a small Provincial Newspaper in an equally small town in the South West corner of Ireland sonorously warned the Czar of Russia that it knew what he was up to and he should be careful how he proceeded for “The Skibbereen Eagle” was wise to his game and in future would be keeping its eye on him! It is doubtful that Nicholas II, Emperor and Autocrat of All the Russias, even noticed the Eagle’s admonitions but as history soon proved he should have paid closer attention to the Eagle’s insightful opinions!

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