Cryptic adverts for the latest series of the Netflix show which include the slogan “the worst is yet to come” have been plastered across Old Street station. The “dystopian” and “heroically subversive” billboards are adverts for series four of Charlie Brooker’s hit programme which was released this week.
Messages posted on every single advertising board in the station, located under Old Street roundabout known to Londoner’s aptly as “Silicon Roundabout” for all the techie firms hereabouts, hinted at storylines from the show’s six new episodes. One advert read: “Brain implants let parents monitor teens.”
— steph. (@freckledvixen) January 3, 2018
Another said: “Hackers blackmail victims using their internet history.” Confused commuters took to social media to discuss the takeover.
The key to good parenting. pic.twitter.com/1eLks4754S
— Black Mirror (@blackmirror) January 3, 2018
Sophie Wright shared a video of the monochrome adverts posted on the wall next to an escalator at the station. She wrote on Instagram: “Dystopian posters as #BlackMirror takes over Old Street station. A marvellously upbeat message to start the NY.”
Another person wrote on Twitter: “If you are feeling unsure about life today do not go into Old Street station. Black Mirror adverts everywhere and fully just sent me under.”
lex Jurcynski added: “Buying all the ad space in Old Street station and turning the silicon roundabout into a giant ad for #BlackMirror is one of the most heroically subversive things I’ve ever seen.” Sophie Thomas said: “Kudos to the Black Mirror advertising for freaking me out as I moved through Old Street before I registered it could only be Black Mirror.”
Buying all the ad space in Old Street station and turning the silicon roundabout into a giant ad for #BlackMirror is one of the most heroically subversive things I’ve ever seen. pic.twitter.com/17CEG1uaEo
— Alex Jurczynski (@ajurczynski) January 2, 2018
The long awaited new series of the hit programme was released in the UK on December 29. Appear Here, who curate marketing campaigns at Old Street station, said: “We partnered with TfL to re-imagine the London Underground experience and enhance the everyday journey.
“We didn’t want to fill Old Street station with your average station retail and this activation embodies just that. Old Street is filled with forward-thinkers and early-adopters, which makes it the ideal place for brands to test out more daring ideas.”
Did you know that one of the new episodes of Black Mirror was filmed in Toronto? Here's where https://t.co/4EdDa7EY45
— Toronto Life (@torontolife) January 3, 2018
As for Black Mirror?
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Today, powered by its readers and contributors, from its cyber eyries in Ireland and the centres of the Irish Diaspora The Eagle casts its Cold Eye on Life and Death and much in between.